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Conference

Bay Crossings and Fleet of New Businesses Dock at Ferry Building

The Little Paper that Could, Can and Still Will Opens Retail Operation

Call it your home-based business that makes good. What started out of the house of entrepreneur Bobby Winston — and then moved aboard the good sailboat Belle Chere — has now morphed into Bay Crossings’ Ferry Tickets Shop.

Now one of the many new businesses at San Francisco’s Ferry Building, the store was a natural progression for Bay Crossings, which started four years ago as an advocacy effort related to the founding of the Water Transit Authority (WTA), a state agency formed to plan, build, and operate a comprehensive regional ferry system. Since then, Bay Crossings has provided a needed service by listing ferry schedules, advocating for comprehensive ferry service, and celebrating the new urban waterfront lifestyle.

The print edition and internet version of Bay Crossings will continue unaffected by the retail operation.

Why would Bay Crossings open a store in the Ferry building? Because until the WTA is up and running – and that could be years off – there exists no ferry ticket or information service for anyone but the Golden Gate Ferry riders who have their own terminal. Left out in the cold are riders from and to Vallejo, Alameda, Oakland and Tiburon, as well as thousands of tourists wanting to get on the Bay.

The budget crisis prevented any government entity from providing the service, so Bay Crossings, in cooperation with the Inland Boatmen’s Union, the Port of San Francisco and Wilson Meany (the Ferry Building developer), stepped into the breach.

Tickets for all lines excepting Golden Gate (meaning Larkspur and Sausalito) are on sale at the Bay Crossings store, located smack dab on the center corridor of the famous landmark. In addition there are nowhere-else-to-be found post and greeting cards featuring the Ferry Building, helpful maps and guides, special edition books and our own self-branded "Ferry Water" (look for the pink ferryboat on the label).

It’s also true that the Ferry building is proving to be the "it" location for the financial district lunch crowd, tourists, and those in the know. The Ferry Building is San Francisco’s most famous landmark and its dramatic clock tower has been the icon of the waterfront for more than 100 years. Today, the Ferry Building still marks the beginning of of San Francisco’s financial district and represents one of the most scenically beautiful features of San Francisco.

Opening in 1898 on the site of the 1875 wooden Ferry House, the Ferry Building became the transportation focal point for anyone arriving by train from the East, as well as from all the Eastshore and Redwood Empire residents who worked in the city. From the Gold Rush until the 1930s, arrival by ferryboat became the only way travelers and commuters—except those coming from the Peninsula—could reach the city. "Adventures began and ended there," wrote Carl Nolte of the San Francisco Chronicle

In 1892, a bond issue to build a new Ferry Building was passed by the voters of California. A young architect named A. Page Brown drew up plans for a large, steel-framed building. His original proposal was for an 840-foot-long building. However, when the construction estimates came in for the foundation (of pilings and concrete arches) the actual length had to be reduced to 660 feet by removing planned twin entrances at either end. As it was, Brown’s foundation—which has supported the entire steel-framed structure in such a remarkably dependable manner through two earthquakes (1906 and 1989)—became the largest such foundation for a building over water anywhere in the world.

Brown included a 240-foot-tall clock tower modeled after the 12th century bell tower in the Seville Cathedral in Spain to serve as a welcoming beacon on the Bay. Construction was started in 1896, and the Union Depot and Ferry House—quickly shortened by public use to the Ferry Building—received its first scheduled arrival in July 1898. Passengers off the boats passed through an elegant two-story public area with repeating interior arches and overhead skylights. At its peak, as many as 50,000 people a day commuted by ferry.

The adventurous spirit is still housed in every layer of this magnificent building, which now represents a coming together of top local sustainable farmers and food purveyors. The Ferry Building Marketplace has become an authentic food community. Bryan Velverde, a general contractor for building tenants believes, "In time, this is not just going to be a destination for locals, but people from all over the world will see it as a world class market."

The Marketplace has as its center a vision of itself as a vibrant gathering place for local farmers, artisan producers, and independently owned and operated food businesses and the customers they serve. As you walk the halls, it is evident that this vision is ever expanding with the new businesses that are appearing on a monthly basis, and the happy and excited atmosphere that greets every person entering the building.

Michele Meany, a member of the building’s management team, feels that "the building has brought people back to the waterfront. There is life around the waterfront again."

Up and Running at the

Ferry Building Marketplace

(many more to come)

The Acme Bread Company

The Marketplace is the only place in the Bay Area—other than Acme’s original Berkeley location—that carries the full selection of Acme’s nationally acclaimed artisan breads. Steve Sullivan, founder and owner, says that after all these years Acme’s foremost goal remains the same— to bake outstanding bread.

Book Passage

Book Passage has been a literary cornerstone in Marin County since 1976. Owners Bill and Elaine Petrocelli say the store’s slogan—The Bay Area’s Liveliest Bookstore—has never been challenged, no doubt for a long list of remarkable reasons. The Corte Madera store averages about 500 author events per year. Bill and Elaine plan to have author events and lectures at the Ferry Building Marketplace.

Capay Organic fruits & Vegetables

Capay Fruits & Vegetables is a 240 acre, family-owned, organic farm nestled in the Capay Valley, 85 miles northeast of San Francisco. It is run by four brothers—Noah Barnes, Che Barnes, Thaddeus Barsotti and Freeman Barsotti. The Ferry Building shop will showcase the bounty and seasonal crops the farm has become known for—such crops as fragrant sweet pea bouquets in the spring, heirloom tomatoes and ambrosia melons in the summer, winter greens, potatoes, yams, and a broad selection of specialty citrus.

Ciao Bella Gelato

Ciao Bella will create a classic Italian gelateria that will provide a beautiful and authentic backdrop for its palette of gelato and sorbetto flavors. The shop will tempt visitors with more than 50 flavors every day—sold by the scoop and in hand-packed pints to take home—drawing on a rotating selection of more than 200 flavors.

Cowgirl Creamery’s Artisan Cheese Shop

Cowgirl Creamery’s Artisan Cheese Shop is a full-service artisan cheese shop featuring premium farmstead cheeses. Selections are available from Jean d’Alos in France, Neals Yard’s English Farmhouse cheese, and many other highly regarded artisanal producers from the United States, Canada, Italy, Spain and Greece.

Ferry Plaza Farmers Market

The Ferry Plaza Farmers Market is a California certified farmers market operated by the Center for Urban Education about Sustainable Agriculture (CUESA). It is open four days a week—Tuesday, Thursday, Saturday and Sunday—with the goal to expand to seven days. The large Saturday market is held outdoors on the rear plaza overlooking the Bay, and in front on the Embarcadero. On the other days, the market spills out of the Arcades onto the Embarcadero sidewalk. The new Sunday Garden Market features plants, starts and seeds from Bay Area nurseries. The Tuesday, Thursday and Saturday farmers markets offer produce and flowers from top Bay Area farmers—much of which is organic. A wealth of other products includes meat, seafood, and regional artisanal specialties—such as breads, cheeses and jams.

Ferry Plaza Seafoods

Ferry Plaza Seafoods will supply Marketplace customers with fresh fish and seafood— emphasizing local products—and with prepared foods to eat on-site or take out. Ferry Plaza Seafoods is owned by Ute and Bill Bowes who have brought Bob Costarella into the project as an advisor. Many top Bay Area chefs have been ordering fish for more than a decade from Costarella Seafoods, located at Pier 45 on Fisherman’s Wharf.

Ferry Plaza Wine Merchant

In the style of European wine merchants, Ferry Plaza Wine Merchant is a classic, hands-on, service-oriented shop for buying, tasting, and learning about wine. The nearly 3,000 square foot shop carries smaller production wines from around the world, as well as everyday, high-quality labels.

Golden Gate Meat Co.

Golden Gate Meat Company is a family-owned business that was founded in 1977. The company’s motto is "Service with quality, the old-fashioned way." With a growing wholesale business and line of natural and organic meats flourishing, the Golden Gate Meat Company is a welcome addition to the Ferry Building Marketplace. Golden Gate Meat Company will feature daily lunch and dinner specials and carry their own line of specialty bacon, jerky, pancetta and prosciutto.

LuLu Petite

Lulu Petite is a combination retail store with items to take home — featuring the award-winning Restaurant LuLu Gourmet Products line, and gourmet deli — offering sandwiches, salads and beverages made-to-order with the LuLu products.

MarketBar

Restaurateurs Doug Biederbeck and Joseph Graham will create a Mediterranean-inspired, moderately-priced lunch and dinner venue with a menu that draws from the fresh products sold at the Marketplace.

McEvoy ranch

The McEvoy Ranch retail shop at the Marketplace carries McEvoy Ranch Organic Extra Virgin Olive Oil and other estate-cultivated products from Nan McEvoy’s 550-acre ranch in the rolling hills of Marin County. In addition to olive oil, the Marketplace shop carries estate olive oil soap, fruit conserves, and McEvoy’s celebrated lavender honey.

Oak Hill Farm of Sonoma

Oak Hill Farm of Sonoma will bring the rustic style of its beautiful Glen Ellen farm to San Francisco, offering a wonderful diversity of sustainable grown flowers and plants. Colorful displays of fresh-cut, seasonal flowers and bouquets will be complemented by a fragrant array of handmade, farm-grown herb wreaths and decorations, living plants, and design accessories.

Peet’s Coffee & Tea

The Peet’s store in the Ferry Building features fresh, Deep-Roasted™ whole-bean coffees and premium hand-selected teas that have earned the company an international reputation for quality. Like all Peet’s stores, the Ferry Building store features a dedicated bean counter offering more than 32 types of whole-bean coffees, including unique single-origin coffees and distinctive, signature blends.

Potter Family Farms

Potter Family Farms is best known in the Bay Area for its dry-aged, organic beef—certified by Quality Assurance International—from Prather Ranch. The Marketplace shop will also carry jerkies, and a variety of fresh, smoked and dried sausages.

Recchiuti Confections

Recchiuti Confections was founded in 1997 by the husband and wife team of Michael and Jacky Recchiuti. The Marketplace shop carries a full line of artisan chocolates that are sold loose as well as in beautiful packaging and special gift containers from the U.S. and abroad.

Scharffen Berger Chocolate Maker

Scharffen Berger Chocolate Maker is a mecca at the Marketplace for chocolate lovers. The shop carries the full line of Scharffen Berger chocolates, cocoa powder, nibs and sauces. In addition, there are special cups for hot chocolate, vintage posters, and necessities for the chocolate aficionado.

Sur la Table

Step inside Sur La Table and find yourself in a cook’s paradise. Internationally renowned for its unsurpassed selection, Sur La Table carries more than 12,000 items from essentials to hard-to-find tools, including small appliances, bakeware, barware, specialty foods, gadgets, glassware, knives, linens, tabletop items, and over 600 different cookbooks.

For more information, please visit www.ferrybuildingmarketplace.com.

Bay Crossings spreads its wings into retail. Available for sale: ferry tickets, ferry memorabilia and more.